During the PlusPlusOne advertising course, which I pursued alongside my full-time role as a Creative at VaynerMedia, I was actively involved in every stage of campaign development—from strategy to production. This hands-on experience helped me identify my strengths, particularly in research and problem-solving, both essential to effective strategy.
For the final project, I took on the role of Producer, managing the production of an OOH billboard campaign for Ocean Outdoor. The goal was to reach authentic Amsterdammers, so we created a soundless video that highlighted the creatives of Heesterveld. This project was a key moment for me, as I discovered that my communication, planning and organising skills were well-suited to the demands of production.